Our Values

Designed and made in Melbourne, Australia

From inception, we have been committed to designing and manufacturing locally. From the initial idea, to final touches, we have formed enduring partnerships with local makers in Melbourne.

We are passionate about supporting our remaining Australian manufacturers and industry, and we recognize the need to do so now more than ever.

Limited runs

As a slow fashion brand, MIEW produces trans-seasonal garments in limited runs to prevent overproduction and minimize contributions to landfill. Our waitlist and pre-order features enable us to precisely determine how much of each product to make. 

Slow fashion emphasizes timelessness over trends and advocates for investing in versatile pieces that can be worn in various ways, reflecting our commitment to Australian made apparel.

Packaging

We strive to use minimal packaging and ensure that all packaging components are eco-friendly.

Mindful Operations

At MIEW, we uphold responsible practices throughout our entire business. This includes a strong dedication to ethical and sustainable sourcing, which we view as an essential component of our commitment. Furthermore, we value open and truthful partnerships, extending this philosophy to our suppliers and manufacturers. To that end, we selectively collaborate only with makers who prioritize fair wages and working conditions.